Greenpeace’s approach is rooted in non-violent, creative confrontation to address environmental and peace issues globally. They prioritise moral integrity, diversity, and justice, aiming for systemic change while remaining independent. Non-violence is chosen for its moral high ground, accessibility, and effectiveness in controlling messaging, exposing brutality, and avoiding escalation.

Campaigns target issues like deforestation and gas projects, employing tactics such as direct action, mobilization, and strategic pressure. Strategies include exploiting conflict and maintaining pressure through surprise actions and public stunts.

Actions involve thorough planning, investigation, and training, ensuring safety and legal preparedness for arrestable and non-arrestable actions. Legal rights are emphasised, along with support structures for activists.

Media plays a crucial role, with Greenpeace controlling the narrative through press releases, spokespeople, and iconic images. Activists represent the organisation and deliver messages effectively to the public and stakeholders.